Discover how 'Wicked's' $350 million marketing campaign captivates brands and sets new trends in Hollywood.
Wicked and Gladiator II vie for box office dominance this holiday season.
Discover how "Glicked" became a box office sensation and its cultural impact in today's entertainment landscape.
AMC Theatres sets a new pre-Thanksgiving revenue record with Wicked singalong, captivating audiences and boosting ticket sales.
Discover how 'Oh, Mary!' became the first Broadway show to recoup production costs this season.
Discover how animated film 'Flow' achieved surprising success at the specialty box office.
Discover if 'Glicked' can emerge as a cultural phenomenon like 'Barbenheimer' in today's cinematic landscape.